# Ambience vs internal RAG for company context

> Internal RAG retrieves documents. Ambience captures and governs live company context for AI agents.

Choose Ambience when agents need current decisions and conventions, not only document retrieval.

Internal RAG mainly fits answering questions over existing static documents.

## Related

- [Memory conflict review](https://ambience.sh/glossary/memory-conflict-review)
- [How organisational context grows](https://ambience.sh/writing/growing-organisational-context)