# Ambience vs Guru for company context

> Guru helps teams manage knowledge cards. Ambience gives AI agents governed, source-linked company context.

Choose Ambience when the main user of context is an AI agent, not only a human searching a card.

Guru mainly fits verified human-facing knowledge cards and support enablement.

## Related

- [Company context for AI agents](https://ambience.sh/company-context/for-ai-agents)
- [Memory conflict review](https://ambience.sh/glossary/memory-conflict-review)